There are only a few days left to say goodbye to 2023 and welcome 2024. And with the change of year, trends are booming. We have trends for the new year in decoration, in marketing, in literature... and yes, There are also 10 graphic design trends for 2024 or more.
That is what we want to talk to you about next, what are going to be the most important keys for the new year. And hold on because the changes are evident.
3D model designs
Specifically, The characters and settings will gain more depth and realism in 3D. Right now it is one of the most important tools for graphic designers (so if you haven't tried it yet, you're already late).
Although this technique is related in some way to virtual and augmented reality, the truth is that it is one of the visual experiences that will take off the most in 2024, specifically in creating immersive experiences, in visual effects in advertising and in cinema, even in products.
You must keep in mind that right now 3D is seen as a technique that makes the characters and environments feel more real and closer. AND not only in terms of sectors related to children.
Boost artificial intelligence
In fact, in the last quarter of 2023 we have seen how there has been an evolution in illustration and art using AI. Since the new version of Dall-e came out, it has been a revolution, creating very realistic designs, many of them using the 3D model, which suggests that, by 2024, we will continue with this trend.
Bold Typography
Another graphic design trend for 2024 is, without a doubt, the typography that will be used. We are not referring to the letter fonts that you will find and that you can choose, but rather, increasingly, graphic design will seek to create typography.
These will be characterized by being bold and having unique designs, ideal for creating eye-catching and unique personalized brands. Experiment with the shapes of the letters, with their combination, or even mix them with the environment to create a unique set, are some of the changes that are already beginning to be seen and that, by 2024, are expected to be strengthened.
Minimalism
A few years ago the trend that prevailed was to overload the designs. And now, with all that overload, it has returned to minimalism. Cleaner designs that breathe and use the minimum to convey the intended message.
Of course, when working on it, you have to take into account how you want to express it, especially so that that message is understood.
That is why, when using it, It must be taken into account that it must be simple, create a visual impact and be versatile.
Pastel colors
Pastel colors are usually related to children. But the truth is that one of the graphic design trends for 2024 is in these parts for any audience (small or large). Although it is clear that for feminine themes, products or children's themes it will be a “must have” in the designs.
The meaning given to the use of pastel colors is to appeal to that inner child that we have. They are softer colors that give a feeling of positivity.
Retro aesthetic
Although 2023 has been considered the year of the 70s-80s, in this case we are going to the 90s, and more specifically, to the psychedelic movement in that area. So, even if the above shocks you, know that there will be striking, vibrant colors, with striking visual effects.
It is about combining nostalgia with the futuristic in the design.
Augmented Reality
Also known as AR, augmented reality allows for closer and more real interaction with users, making images more dynamic.
In fact, in sectors such as web design, advertising or even anything related to products, is going to be one of the most important trends.
realistic textures
Another point to take into account in graphic design trends for 2024 are textures. These will take center stage and will make the illustrations and designs more real.
Therefore, the use of wood, metal, fabric textures will be present to recreate a more realistic appearance. Of course, it is not enough to recreate them as has been done until now. But we will have to go a step further to combine it with the entire design and make what is not almost seem real.
abstract designs
We could characterize them by designs that seek to create that message using elements that, a priori, you had not thought of relating to that project itself. But, Combined with minimalism, it allows you to generate such an impact that it captures the attention of users.
And taking into account that this attention on social networks is only three seconds, it is important to get them to stop before going through the different images, brands and products.
Dynamic layouts
Or with movement. With this, what we want to create is a result that seems dynamic, that has a life of its own (although in reality we know that it does not move). But This is where the visual effect comes into play to provide interactivity to the designs.
In social networks, or on web pages, it can be very important to be clear about this to retain users.
As you can see, the 10 graphic design trends for 2024 break in some ways with those that were seen in 2023. Of course, it is not going to be a change of year and the trends are already imposed, there will surely be an evolution and, Normally, in the middle of the year, a record is made of how they have progressed and what to expect at the end. Do you take these trends into account for your clients next year?