Pastel colors are trending, but this doesn't mean that they are temporary in design. On the contrary, they have been capturing the attention of designers, illustrators and artists for quite some time now. The reason for their success is due to their wide variety of shades and what they represent. In today's article we show you how to create a pastel color palette and where to apply it in design.
If you are looking to convey serenity, positive energy, clarity, and many other sensations, pastel tones are undoubtedly the perfect allies. They are used in the field of cosmetics, interior design, the fashion industry, art, and in practically all sectors. Its peak has been reached in recent years, where they are linked to all kinds of products in our daily lives.
How to create a pastel color palette and where to apply it in design?
The moment you decide to develop a color palette that is ideal for your visual identity, The main step is to choose the predominant color of the project. To achieve this, it is always recommended to use color psychology. By this we refer to a field of study that aims to analyze the effect that colors have on us. This is about how these affect our decisions emotionally or mentally.
It is known that colors are related to all the senses, awakening very varied sensations in us. Therefore, It is important for any designer to learn about color and know how to choose it. correctly.
There are many brands that take advantage of the psychological properties of a good color palette. For their part, Pastel tones have gained considerable relevance in design in recent years. This is due to the serenity they transmit and of course their diversity.
What do these colors bring to the design?
Pastel colors are a range of shades that technically, They are created by increasing the brightness and decreasing the saturation of the base color.. In this way each color can have pastel variations, but in practice the primary colors such as red, orange, yellow, green and blue are preferred. Some of the most acclaimed pastel colors used by designers in their projects They are pink, lavender, mint, purple and turquoise.
It is generally better to use them in matte versions. Pastel colors They can be warm if they are based on warm primary colors such as red or orange, or cool if they are based on green or blue. When used in graphic design, pastel colors are ideal for natural and organic products, especially cosmetics, beauty products, and baby products. Pastel colors They are also the right choice for well-designed invitations. such as weddings, baptisms and other ceremonies.
Even designs related to certain products can benefit from pastel colors. This is the case of sweets and cakes, natural bakeries and ice cream parlors.On the other hand, in interior design pastel colours are usually associated with the 50s, although they can also be used in bright bedrooms. They are very versatile as you can deduce, so their application in design is extensive.
What tools can help us create color palettes?
My Color Space
This page will help you Select the colors you want to use in your designIt's very simple, since once you have your selection you only need to click on the tool button to get the most suitable palette. This way you can use 25 color combinations, which will be arranged in your project creating a pleasant feeling. Also the distribution is quite convenient. Since some groups come in three colors, others in six, there is always a shade to choose from.
If you want to create a palette with a color gradient between two shades, you can choose them in a simple way. This tool will create a gradient from one to another. Additionally, you can access the gradient CSS code to use it, for example, on your website. It is also possible to take gradient shades from this line and use them in any design.
MySpace is available here.
Threebu
This free online tool works in a rather interesting way. It does this by creating a random color palette represented by three shades. If you want to change them, you just have to click on the screen. Once you find a color that works for you, you can test how the colors in the palette will look on different page layouts. This applies whether you are creating maps, text, logos, and more. Also, an important fact is that you won't need to change the entire color palette every time.
You can set one of the tones by clicking on them so that only the other two tones change. Each time you do this, two linked beeps will appear. In addition to testing how they look and feel, you can also save the color palettes to use in your designs. You can also share and export them if you wish, so you can showcase your most original projects.
Threebu is available here.
Coolors.com
In this versatile palette generator that you can access in a simple way onlineWith this you can generate a palette of tones, maintaining harmony and balance between them, using the algorithms it uses.
Plus you have the advantage that it's completely free. To create a palette, just press the space bar and the tool will generate the palette. When a shade you like appears, you can lock it so the color stays where it appears, even when the rest of the palette changes.
Press the space bar until all the color spaces are filled with the shades from your favorite palette. Once this is done, you can rearrange it by ordering the colors as you see fit.You can also add more colors to the original palette and if you don't like it, simply repeat the procedure with the space bar, to create a completely different color.
This tool also allows you to create color palettes from images. Once you have one or more palettes that you like, you can save or export them.
Coolors.co is now available here.
When it comes to design We can be as innovative as we want., creating combinations that others would not think of. Pastel colors give you a wide scope to use your creativity, as you can use them in various fields. We hope that in today's article you have learned How to create a pastel color palette and where to apply it in designo. If you think we should mention anything else, let us know in the comments.