Adobe Express is one of the different Adobe's proposals for creating multimedia contentIn recent updates, it has incorporated various functions that allow companies to create content and marketing campaigns much more quickly. Thanks to work in the field of Artificial Intelligence, for example, tools have been developed that are useful for experts and also for novices in the field of design.
When addressing the Creating Content with Adobe Express, a variety of alternatives are emerging. From options to optimize workflow and collaboration between teams to providing coherence to marketing campaigns. In this article you will find some of the most relevant additions to the options and functions offered by Adobe Express.
Adobe Express and content creation options
Adobe Express is Adobe's content creation platform powered by Artificial Intelligence. It is primarily designed to help businesses create and manage large-scale branded campaigns and content. With the latest improvements, it aims to streamline workflows and improve collaboration between different teams as well as ensure that campaigns are consistent, even when some of the elements are created by different professionals.
El Adobe Express success This is reflected in some of the companies that have adopted it as a program for their advertising campaigns. Prudential, Workday and Virgin Australia, for example, already incorporate Adobe Express into their marketing and advertising strategies with very promising results.
Like other platforms that revolve around Artificial Intelligence, updates are numerous and very frequent. The latest additions include integration with other very useful applications such as Box, Webflow and Hubspot. Now marketing development and business communication teams can share content quickly and efficiently. With AI tools, text can be automatically rewritten, content can be translated into more than 46 languages and brand elements can be easily customized.
In addition, they have incorporated Tools to add animations to each project, create infographics or generate presentations directly from the platform. This means greater agility and less time spent working on the creative side. That is why teams will have greater freedom and ease in sharing, collaborating and generating the editing and finishing aspects necessary for each particular project.
Adobe Firefly now supports
Another new feature in content creation with Adobe Express is the Adobe Firefly supportThe firm's generative AI ensures that all content created is completely safe for use in commercial campaigns. Brand controls have even been added to protect the full integrity of the graphic assets that appear in the various advertising pieces. Using the tool, predefined templates can be generated and all aspects related to the creative process can be controlled in detail.
Adobe Express and the creation of collaborative and efficient content
From the team responsible for Adobe Express, they are convinced that the new updates are beneficial for the entire marketing and communications workforce. These are new features that boost the productivity of all designers, taking user experiences as a reference and providing new strategies. Among the main objectives of Adobe Express are some of the company's most important functions. Aiming to empower any worker to be able to get the most out of the platform.
Empower users
Thanks to Adobe Express and its Intuitive incorporation of Artificial Intelligence, any user can design using pre-designed templates with professional results. It is a set of market-leading design tools, with an extensive multimedia library and all kinds of resources. From songs, music tracks, videos and fonts.
Simple and fast animation
On the new Adobe Express platform it is possible Create animations automatically With just one click, you can animate any of the components you've incorporated into the template, from text and images to shapes. Moreover, Artificial Intelligence automatically highlights key information in the presentation, such as headlines and CTAs.
Automated Assistant for Infographics
Another great tool that was incorporated in the latest updates. With the Adobe Express wizard you can create content in the form of graphics, bar charts and tables. All in a simple and intuitive way, even with little graphic knowledge, thanks to an automated, AI-based assistant.
Text flow
In the world of design, the flow of the text When we have long pieces, it is important. With Adobe Express and its AI prompts and recommendations, you can easily choose between different ways to arrange a long text in the most appropriate way. The main objective is that the content can be appreciated in a comfortable and precise way. If the design allows the reading to flow, the result will be much better when it comes to enjoying, learning and sharing what is being told.
draw shapes
Adobe Express also includes a drawing tool designed for add, in an organic way, drawn elements by hand. It is a tool that is incorporated to improve the customization of elements with personal touches according to the needs of each campaign.
Quick access to approved content
Through Adobe Express it is possible to easily share all the resources approved for a campaign. In this way, once the resources that will be part of the campaign are selected, all teams with access to the project can use them. This way, coherence is achieved in the overall work. This is essential in times when the design is carried out by different teams with specific tasks.
Brand protection through AI
Finally, another of the Improvements incorporated into the platform is brand protection through AI. Adobe Express Artificial Intelligence is able to detect elements that make up brand identification, register unsafe components, and ensure that everything that is part of the project is free and ready for registration and commercial use.