Without doubt, the advancement of artificial intelligence AI has influenced all creative fields, including graphic design. The discussion about the benefits and complications that this technology brings to the sector is not over yet. Therefore, it is important to understand and analyze the ways in which AI changes the designer's work.
In this article we explore some of the branches of graphic design where artificial intelligence is already acting on a regular basis. Programs, tools and special functions that can help you or directly replace your intervention when creating font designs, backgrounds, characters and complete images. How can we go from seeing AI as a threat to incorporating it into professional work in a friendly way?
Artificial intelligence and graphic design, opportunities and threats for the sector
Keeping work up to date and competitive In a sector as competitive as graphic design, it is not simple. That is why the arrival of specialized graphic design software with artificial intelligence tools generates so much controversy. Some professionals consider AI to be a trap, replacing human subjectivity and the level of detail that professionals must have, while others appreciate the simplification of tedious tasks.
First, we need to understand what Artificial Intelligence is. It is specialized software that can perform tasks that normally require human intelligence to be carried out. For example, learning from information and data that we gather from our experience. The AI ​​​​program imitates intellectual capacities and can respond based on the new information that it incorporates.
At the end of 2022, the leap in the application of AI to graphic design became notable. While there were tools that had been simplifying some tasks for some years now, a new type of AI called Generative Artificial IntelligenceThis proposal radically changes the business model for graphic designers.
How does IAG work in graphic design?
Using advanced algorithms and neural networks to learn about texts and images, IAG can generate new and unique content. Current software includes AI features and tools, with industry giants such as Adobe and its Sensei platform. The initiative, which was also incorporated by other software developers such as Piktochart, Sketch and InVision, seeks to reduce tedious and repetitive tasks.
What can be done with artificial intelligence in graphic design?
In the first instance, photo editing processes can be carried out automatically. Patterns, colours and shapes can be recognised quickly, defects can be corrected or even the edges of a photo can be refined with just one click.
There is also the creative section, thanks to the IAGAn AI can be a source of ideas and inspiration, asking it to create some sketches and then working on them. The more the platform learns, the more accurate it will be in turning your descriptions into images and creations of its own. For example, you can ask for ideas for a brand logo based on the selection of a few specific elements.
Graphic design for advertising is also a rapidly developing sector where AI is very present. Artificial intelligence has been used primarily for the creation of advertisements and unified advertising campaigns.
Other options also include searching for specific resources or creating images. AI thus becomes an undisputed ally for experienced graphic designers as well as those new to the sector. They can be high-performance assistants and allies with fast and optimal results.
What AI tools for graphic design are available?
The most relevant tools for AI-based graphic design today are Midjourney and Dall-E. Both offer options for generation and design through descriptions or prompts. Many professionals in the sector have turned to them because they offer unique capabilities for the creative environment.
midjourney, on the other hand, is an independent software. It uses the Discord platform and transforms text into images. The user makes a description of the type of image they want, and the Artificial Intelligence provides their results. The greater the level of detail, the better the results. Reference images can even be uploaded to achieve greater levels of closeness to what the creative has in his own mind.
Slab
In this case, the Dall-E tool is supported by OpenAI, the same people behind ChatGPT. It is a complete system for creating realistic images from descriptions. In its free format, it offers up to 4 different designs to compose in a square.
Written instructions and descriptions are the main element for Dall-E to correctly carry out his task. He can even be given additional options and data such as indicating: portrait, style, place, format, painting, drawing or other references.
Runaway ML
This program is part of the direct competition with AdobeBut it is a much more experimental design tool. On the downside, it is a paid tool. But its main advantage is that it offers high-performance professional graphic design capabilities and tools through an intuitive interface. Even those who have no programming knowledge can achieve incredible results with this creative AI. Many professionals choose it as a complement to other programs such as Blender, After Effects, and Photoshop.
Blue Willow
One of the Newer tools on the market. It is an advanced image generation system with similar functionality to Midjourney. It is free to access and uses the same Discord interface to order images and share results.
adobe firefly
El graphic design giant Adobe couldn't escape artificial intelligence. That's why it uses a tool called Firefly and the Sensei platform to add AI functions. Firefly is Adobe's AI, which converts written instructions into novel and unique designs. It can generate images and designs from scratch, and it also makes them commercially safe. That is, you can use them freely without any risk. Thus, the field of graphic design improves significantly thanks to the incorporation of AI functions ready to apply and for both professionals and new users.