That time of year has arrived when the scent of freshly cut grass mingles with the lively debate on terraces about the new kits our teams will wear. The kit launch has become an almost sacred ritual for fans , who wait with a mixture of excitement and nervousness to see if the designers have hit the mark or if, on the contrary, they've decided to take too many risks.
This season's designs have certainly made an impact, focusing on how brands are trying to balance the clubs' historical identity with current fashion trends. It's not just a garment for playing; increasingly, fans are looking for a way to wear the jersey in their daily lives with a modern, urban style, forcing marketing and design departments to rack their brains with innovative colors and patterns.
UD Las Palmas and Hummel's radical change
UD Las Palmas has surprised everyone by unveiling a collection that breaks with what we've seen in previous seasons. The biggest novelty lies in the inclusion of a horizontal stripe across the chest , a detail reminiscent of historic clubs like Boca Juniors or Elche. This design by the Danish brand Hummel is applied to all three kits: the classic yellow with a blue stripe, a second kit where the colors are reversed, and a third kit that uses white as its main base.
Although the change has sparked intense debate on social media, many fans who have visited the official stores acknowledge that the garment looks much better up close. One detail that has been particularly well-received is the subtle nod to the club's anthem hidden in the neck area, adding emotional value for the most loyal supporters. The items are now on sale for around eighty euros in the adult version.
Real Oviedo combines classicism and avant-garde
Meanwhile, in Asturias, they've also made their move with a collection that aims to please both purists and those looking for something different. The home kit remains true to its deep blue, incorporating white collars that give it a sober and elegant retro feel . However, where they've really decided to take a risk is with the away kits, using shades of gray and a vibrant pink that seeks to capture the attention of a younger audience.
Beyond the fabric design, what has truly resonated with the fans is the return of a legendary sponsor. After more than three decades, a well-known Asturian dairy brand once again occupies the prime spot on the front of the shirt, a move laden with symbolism that harks back to the club's most glorious era in European competition. This design aims not only to be aesthetically pleasing but also to reaffirm the team's deep connection to its region and its business history.
The official unveiling of these kits marks the true start of preseason, both in the offices and in the stands. The success of these designs will be measured, as always, by sales figures during the summer and how they look under the stadium lights. Ultimately, what matters is that the players feel comfortable and that the colors faithfully represent the sentiment of a fanbase that, year after year, renews its hopes with the debut of each new jersey.