The new corporate sign of Moeve already crowns the Foster Tower and is situated, due to its height, as the tallest logo in SpainThe installation, located 240 meters above sea level, reinforces its presence on the Madrid skyline without any fanfare but with undeniable visibility.
The set has a sober and efficient design: with 17 meters wide and 3 meters high, combines recyclable aluminum and canvas, energy-efficient LED lighting, and finishes with VOC-free paints to minimize environmental impact.
A landmark in Madrid's skyline
Built in the financial district, the Foster Tower—the second tallest in the country—is the company's headquarters and, with this move, also becomes an emblem of its new era. The Moeve sign, visible from various points in the capital, It is integrated into the Madrid sky line as a new recognizable reference.
In addition to the visual effect, the placement at 240 meters makes this sign the one installed at the highest altitude in the country; a detail that does not respond to grandiloquence, but to the height of the building itself and the technical precision necessary to work at that level.
Design, materials and efficiency
The structure combines aluminum profiles and technical canvas to ensure lightness and wind resistance, a key balance for ensure durability and safety in such an exposed location.
LED interior lighting offers a homogeneous brightness with low consumption and long lifespan, so the brand maintains its readability both day and night with lower energy demand than conventional technologies.
The finishes have been treated with paints free of volatile organic compounds (VOCs) and all the main components are recyclable, a choice that reduces the environmental footprint and facilitates long-term maintenance.
The sign was manufactured entirely in a factory in Alcalá de Henares (Madrid), which shortens delivery times and logistics. manufactured entirely in a factory in Alcalá de Henares prioritizes the local chain and favors quality control at every stage, from carving to assembly and lighting testing.
Rebranding and brand deployment
The installation gives continuity to the identity change process that the company recently activated: Moeve —formerly Cepsa— thus completes the renovation of its main headquarters and accelerates the implementation of its new brand in corporate spaces and in its network of service stations.
Beyond the symbolic gesture, the high-rise sign acts as an anchor point for the company's transformation story, which is supported by visual modernization, sustainability standards and consistency across all touchpoints with customers and employees.
Impact for the city and the company
For Madrid, it represents another element in its contemporary skyline, with a presence that avoids excess and focuses on legibility. The integrated LED lighting allows efficient night visibility without increasing consumption or causing unwanted glare.
For Moeve, the tall sign consolidates its new identity in the building that houses its headquarters and reinforces brand recognition. The gesture also conveys continuity with its history—previously under the name Cepsa—while also underlines a renewed stage and efficiency-oriented.
The placement of the Moeve sign at 240 meters above the Foster Tower brings together technique, design and visibility: a logo of 17x3 meters, recyclable materials and LED lighting manufactured in Alcalá de Henares, which, due to its location, stands as the tallest logo in the country and marks a key step in its rebranding.
