The team INEOS Grenadiers has unveiled its new kit For the 2026 season, a complete rebranding, a departure from the previous design, has been spearheaded by the Spanish firm Gobik. The British team has opted for a much brighter look, where orange has gone from being a supporting color to the absolute star of the show within the WorldTour peloton.
For the first time in its history, visual identity INEOS's color scheme revolves around a pure orange, without any dark undertonescombined with an all-white lower section. This strategic shift aims to enhance the team's immediate recognition during races while simultaneously offering a refined, modern, and understated aesthetic, without being ostentatious.
A distinctive orange to stand out in the peloton
The big new feature of the kit is a lighter and brighter palettewith a clean orange as its central axisGobik and the team have worked on a style that doesn't share the spotlight with other WorldTour teams, so that the Grenadiers are easy to identify at a glance both on television and from the roadside.
The jersey features a bright orange top half and a white bottom halfwith a sharp mid-height cut that creates a clear visual block. This contrast is designed to make the main color stand out strongly, while maintaining a balance that avoids overwhelming the overall look.
Furthermore, the lower white area allows to give greater visibility to sponsorsThis is especially true for TotalEnergies, whose logo now appears much more clearly against the light background. This decision responds both to visibility criteria during the race and to the need to offer more effective advertising space.
The team emphasizes that no other WorldTour kit uses a similar aestheticThis provides a direct way to stand out from the rest of the peloton. The combination of vibrant orange, dominant white, and black details for the logos creates a powerful image without resorting to overly elaborate patterns.
A design conceived for identity… and for the camera
The official unveiling of the new look took place during the December rally in Spainwhere runners and staff have taken the opportunity to perform photo and video sessions with the new kit. The first images already show the cyclists riding in the orange and white jersey and light-colored bib shorts, reinforcing that feeling of a uniform and recognizable team.
On the front, The INEOS logo and the word “Grenadiers” are placed in a block of black letters. The white stripe ensures clear readability even in motion. Below, the white extends to the shorts, creating a clean silhouette that reinforces the "half orange, half white" effect.
The jersey pattern incorporates a transition or drip effect between orange and whiteThis softens the visual break and adds a touch of dynamism to the design without sacrificing its overall sobriety. It's a carefully considered graphic element, designed to make the kit recognizable from afar, but also appealing in close-ups and photographs.
The team itself points out that The decision to opt for this change is not just about aestheticsThis is a calculated move to strengthen the INEOS Grenadiers brand in a context where image plays a key role in broadcasts, social media, and audiovisual content.
Gobik signs a high-performance kit
Beyond the visual aspect, the whole thing is backed by a technical base built on Gobik's most advanced competition rangeThe kit is structured around the Reactive 2.0 jersey and the Lancer Diamond bib shorts, two models created for high-level competition and tailored to the demands of WorldTour riders.
The Reactive 2.0 jersey is designed for to offer aerodynamic precision, breathability and a very snug fitThese are key features for fast stages and high-intensity rides. The panels have been distributed to optimize airflow and reduce turbulence, without sacrificing the comfort needed for long hours on the bike.
Meanwhile, the Lancer Diamond bib shorts are presented in a very light gray tone that, visually, fits almost like white, integrating with the lower part of the jersey. This color was developed in close collaboration between Gobik, the team management and the cyclists themselves, seeking a balance between style, visibility and practicality.
Alberto García, CEO of Gobik, explains that The goal was to create a garment that was modern, visible, and at the same time trendsetting. within the peloton. The result is a kit that aims to be recognizable as a symbol of INEOS' innovative character, with a clear focus on image but without neglecting functionality.
On the whole, The new clothing is designed to be sophisticated, functional, and easy to remember.These three pillars are repeated in the discourse of both the team and the manufacturer. The idea is that, when you see a block of orange and white on the track, there will be no doubt as to which team you are looking at.
The entire visual project: helmet, bike, and sponsors
The makeover doesn't stop at the jersey and bib shorts. INEOS Grenadiers has extended the new color palette to other key elements of the team, in order to build a completely coherent image from head to toe.
The cyclists will wear Kask helmets in orangeThis reinforces the presence of this color on the upper part of the outfit and creates a continuous line with the jersey. The choice of a matching helmet helps to make the color block more compact and recognizable within the peloton.
Pinarello bikes for 2026 are also being updated, adopting a combination of white and orange which matches the rest of the kit. This integration between bike and clothing makes the team a kind of "visual unit" that further facilitates identification by television cameras and press motorcycles.
In terms of sponsors, TotalEnergies gains significant visual impact thanks to the new white base of the lower part of the jersey and bib shorts. Although the French company is not listed as the official main sponsor—due to its connection with the French team TotalEnergies—its financial support is significant, and the current design gives it a prominent place.
Likewise, The use of Scope wheels and Shimano components has been confirmed. on the team's bikes for next season, completing a high-level technical configuration that complements the new image. All of this forms part of a project in which the aesthetic redesign is reinforced by an update to the competition equipment.
A makeover in the midst of a sports rebuilding process
The launch of this new look comes at an important transition time for INEOS GrenadiersThe team is trying to rebuild after several seasons without achieving the dominance it once enjoyed. The visual overhaul is also interpreted as a way of marking a new era.
Dave Brailsford once again plays a central role in the structure, while Geraint Thomas joins as race director following his retirement as a professional cyclist. This combination of management experience and internal team knowledge aims to give the project a new boost.
In the sporting arena, The arrival of TotalEnergies as a partner has facilitated the incorporation of prominent names French cycling stars like national champion Dorian Godon and Kévin Vauquelin, expected to lead the team in the Tour de France, are also part of the squad. The team also boasts riders such as Thymen Arensman, Carlos Rodríguez, and Egan Bernal, who will continue to be key figures in the Grand Tours, although without the immediate pressure of fighting for the podium in every edition.
For the classics, The backbone is built around Josh Tarling, Filippo Ganna, Ben Turner, Sam Watson, Connor Swift, and Magnus SheffieldWith Tarling and Ganna as world-class time trial specialists, and Sam Welsford arriving as a new spearhead for the sprints in 2026.
This sporting context gives meaning to the commitment to a renewed image: The team wants to put a difficult period behind them and project a sense of energy and ambition.both on and off the road. The bright orange and white base serve as a visual metaphor for that attempt to "light up" the project again.
With the unveiling of the new Gobik look, INEOS Grenadiers It combines a strong aesthetic statement with a technical deployment and an internal restructuring This signals a new phase for the British squad. An orange and white jersey, light-colored bib shorts, matching helmets and bikes, and a team undergoing a complete overhaul make this change more than just a simple new kit: it's a statement of intent regarding how the team wants to present itself in the WorldTour from 2026 onwards.
