If you are thinking of creating or renovating your company logo, you may have wondered what a good way is. A combination logo is one of the most popular and versatile types of logos that exist, as it merges two different elements: text and image. In this article, we are going to explain what a combined logo is., how it differs from other types of logos, what advantages it has and how you can create one for your brand.
A combined logo is one that mixes text and image to represent a brand or product. The text is usually the name or initials of the brand, written in a specific font. The image is usually a symbol or icon that helps identify or convey the personality of the brand. An example of a combined logo is that of Adidas, which combines the brand name with the three inclined stripes.
What is a combination logo and how is it different from other types?
A combined logo is one that mixes text and image to represent a brand or product. The text is usually the name or initials of the brand, written in a specific font. The image is usually a symbol or icon that helps identify or convey the personality of the brand. An example of a combined logo is that of Adidas, which combines the brand name with the three inclined stripes.
A combined logo It differs from other types of logos because the elements that compose it are distinguishable or divisible from each other. That is, they can be separated and used separately without losing their meaning or recognition. For example, Adidas can use only the name or only the stripes in some cases, and continue to be identified by its audience.
Other types of logos are:
- Logo: It is the simplest type of logo, that only uses text to represent the brand. For example, Coca-Cola or Google.
- Isotype: It is the type of logo that only uses an image to represent the brand. For example, Apple or Nike.
- Isologist: It is the type of logo that integrates text and image in a single form, without being able to separate them. For example, Starbucks or BMW.
- Imagotype: It is the type of logo that combines text and image, but with greater independence between them. That is, they can be separated and used separately, but they lose part of their strength or identity. For example, McDonald's or Pepsi.
What are the advantages of using one?
Using a combined logo for your brand has many advantages, such as:
- greater versatility: By having two different elements, you can adapt your logo to different contexts or formats, using only the text, only the image or both together as appropriate.
- Greater memorability: By combining text and image, you can reinforce the message or the personality of your brand, creating a stronger association in the minds of your audience.
- greater originality: When mixing text and image, you can create a more creative design and innovative, that differentiates you from the competition and makes you stand out.
- Greater flexibility: By having two different elements, you can modify one of them without changing the other, which allows you to update your logo without losing its essence or recognition.
How to create a combined logo for your brand?
Creating a combined logo for your brand is not difficult, but it requires attention and precision. Here are some steps you can follow to create a successful mashup logo:
- Define the name and symbol of your brand. Think about what you want to communicate with your logo and what elements can best represent it. Choose a short, memorable name and a simple, meaningful symbol.
- Choose the right font and color. Look for a font that fits the style and tone of your brand, and that is legible and original. Choose a color that reflects your brand's personality and values, and that creates contrast with the background.
- Combine text and image harmoniously. Find a way to integrate the text and image without overlapping or distorting them. You can place them next to each other, one on top of the other or one inside the other. Make sure there is balance and proportion between them.
- Try different options and results. Don't settle for the first idea that comes to mind. Experiment with different shapes, sizes, positions and styles until you find the one that best fits your brand.
Mistakes to avoid when creating a combined logo
When creating a combination logo, you should also keep in mind some mistakes to avoid. These are some of the most common mistakes when creating a combination logo:
- Using too many elements. Don't try to include too much text or too many images in your logo, as it can become overloaded or confusing. Remember that less is more, and that your logo should be simple and clear.
- Use inappropriate elements. Do not use text or images that may be offensive, vulgar or illegal, as they may damage the reputation of your brand or provoke rejection in your audience. Remember that your logo must be professional and respectful.
- Use generic elements. Don't use text or images that are too common or cliché, as they can make your logo get lost in the crowd or look like it was copied from another. Remember that your logo must be original and unique.
Give a refreshing touch to your brand
In this article, we have shown you what a combined logo is and how it can benefit your brand. We have seen that a combined logo differs from other types of logos because the elements that compose it are distinguishable or divisible from each other. That is, they can be separated and used separately without losing their meaning or recognition. We have also seen that a combined logo It has many advantages, such as greater versatility, memorability, originality and flexibility.
We hope that this article has been useful to you and that it helps you create or renew your brand logo. Remember that the most important thing is that your logo is unique and representative of your brand, and that you and your audience like it.