All about the color brown: types, meanings, uses and psychology

Coffee, a unique color

«For tastes colors»Or so it has always been said. The truth is that yes, there is an absolutely large variety of colors and shades, starting with RGB, CYMK and all those that underlie them. We have already seen some colors and uses of these before, such as the golden. However, this time we are dealing with a very different one and known by all, the coffee.

The brown color belongs to the category of brown colors that resemble wood, earth, or the fur of some animals. The three primary colors (red, blue and yellow) or complementary colors (blue and orange, red and green, yellow and purple) combine to create coffee. Based on its composition, lightness, and saturation, the color brown is abundant in nature and has a variety of shades, shades, and meanings.

Coffee color types

colored coffee capsules

Coffee has a wide range of shades, from light beige to dark chocolate. Various types of coffee are:

  • Light brown: a brown tone with high clarity and low saturation. It is produced by adding white to coffee or by mixing yellow with red and blue. It's a neutral color, soft and warm that blends well with other light or dark colors.
  • Dark coffee: it is a brown tone with high saturation and low clarity. It is produced by adding black to coffee or by mixing red with blue and yellow. It is an intense color, cold and sober that combines well with other warm or cold colors.
  • reddish brown: it is a brown shade with a high saturation and a deep red hue. It can be created by adding red to coffee or by mixing red, yellow, and a bit of blue. It's a warm color, lively and dynamic that can be combined with other complementary or similar colors.
  • orange brown: It is defined as a shade of brown with a high saturation and an orange undertone. It is produced by adding orange to coffee or by mixing orange with yellow and a bit of blue. It's a happy color and energetic that works well with other similar or complementary colors.

Meanings of the color brown

coffee on table

Depending on the context, culture and perceptions of each person, the color brown can have multiple meanings. The color brown has several meanings, including:

  • Stability: the color is associated with earth, wood, stone and other solid and lasting elements that transmit security, firmness, confidence and balance.
  • Naturalness: The brown color is related to nature, ecology, agriculture and other organic and ecological aspects that transmit life, health, harmony and respect.
  • warmth: the color brown is associated with autumn, fire, chocolate and other warm and comforting elements that convey warmth, comfort, home and well-being.
  • Sobriety: the color of coffee is associated with wood, leather, coffee and other elegant and refined elements that convey sobriety, seriousness, professionalism and distinction.
  • Humility: The brown color is related to the earth, mud, poverty and other humble and simple elements that transmit humility, modesty, simplicity and honesty.
  • Boredom: in this case it is also related to dirt, old age, monotony and other negative and unpleasant elements that convey boredom, sadness, pessimism and lack of interest.

Uses of the color brown

coffee color in shoes

In the field of fashion Brown color can be used on clothing, accessories, footwear, and other accessories to create multi-style looks. To create natural and harmonious looks, coffee can be combined with other colors earth like beige, ocher or terracotta; with other warm colors such as red, orange or yellow to create cheerful and dynamic looks; or with other cool colors like green, blue or purple to create fresh and sophisticated looks.

Also ein the field of decoration the brown color can be used in walls, furniture, textiles and other decorative elements to create environments of various styles. To create environments that are classic and elegant, coffee can be combined with other neutral colors such as white, black or grey; with other warm colors like red, orange or yellow; with other cool colors like green, blue or purple; or with other earth colors such as beige, ocher or terracotta to create natural and rustic environments.

there was no less, in publicity logos, posters, brochures and other advertising media can use the color brown to convey different messages depending on the product or service being promoted. To convey messages of seriousness, professionalism and quality, coffee can be combined with other neutral colors such as white, black or grey; with other warm colors such as red, orange or yellow; or with other cool colors like green, blue or red to transmit messages of energy, passion and fun.

psychology of brown color

Multiple objects on brown background

Depending on the context, culture and perception of each person, the color brown has multiple psychological effects. The effects of the brown color include:

  • Honesty: the color brown is associated with lto credibility, authenticity, sincerity and honesty. It is a color that symbolizes trust, loyalty and dedication. It is a color that is used in professions such as law, medicine or accounting that require seriousness, responsibility and experience.
  • Practicality: the color brown is related to practicality, realism, common sense and maturity. It is a color that conveys being pragmatic, problem solving and down to earth. It is a color that is used in places that require organization, structure and order, such as offices, warehouses or libraries.
  • Stability: the color brown is associated with stability, safety, protection and balance. It is a color that transmits durability, firmness and solidity. It is a color that is used in things that require resistance, quality and comfort, such as furniture, shoes or chocolate.
  • warmth: the color brown is associated with sensitivity, warmth, the tranquility and calm. It is a color that symbolizes closeness, friendship, home and welcome. It is a color that is used in spaces that require warmth, comfort and sophistication, such as restaurants, hotels or living rooms.
  • Boredom: the color brown is related to sadness, pessimism and lack of interest. It is a color that symbolizes monotony, old age, dirt and unpleasantness. It is a color that is not used in situations that require joy, fun, creativity and originality, such as toys, games or celebrations.

More than a color

two kinds of brown

Our article has come to an end regarding the color brown, which has many shades, meanings, and uses depending on its composition, lightness, saturation, and context. We hope you have learned a lot about this versatile and ambivalent color.

How do you see in the world of colors there is an infinite variety and each one is very good in specific fields, gold, coffee, all of them. Well, will you dare with the next color? Well, stay tuned for the next entries!


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