Brief Festival 2016 in Madrid

This past weekend, creativos online was covering the talks of BriefFestival 2016For those of you who don't know it, it is an event on graphic design and illustration, which is held annually in Madrid.

The event is spread over three days in which the most important designers and illustrators worldwide They hold talks on different topics, for those of you who have missed this event or want to know more about the designers who are revolutionizing the current scene. We bring you in this post a selection of the most important talks from this event.

Soup

For all those who do not know SoupI will give you a brief summary, Sopa is a strategic creativity agency specialized in branding, made up of a creative team specialized in the development of brands and their visual, verbal, experiential worlds, in building brand worlds. He is in charge of such well-known works as Carmina or burst, Carmina and Amen, Now or never and of works not so well known but equally good as Lick the grape. Soup to present his work decided to tell us about several.

Carmina or pop

The project was not only plated as a poster, but rather as a flag, denoting everything related to the film an identity, that is why the project was developed as the realization of a brand, with a own and distinctive language. Ideas were designed, not just posters and brands, all in a semiotic world so unique that others decided to "apply" to their work.

Kiki, love is made

Again and as with Carmina or pop it was decided to develop its own language. So to develop the project they began with the development of ideas and the relationship between them from the mind map technique, the basic concepts of the film were: hot, cool, pretty, wide open and coral, where he love, sex and party are interrelated in a free context, the set of these ideas came together creating, "a free motley hippie eden”, From which the entire identity was developed. The color palette was generated from what the person in charge of giving the talk baptized as "Tropicalizing summer spent in the Mediterranean". Again, the language so typical of the film was so popular that some decided to "adapt" it for their work.

 Lick the grape

This project is still in the process of being carried out, it may not be one of the best known, but it is one of the closest, in this case the identity for the wine shop "Lama la uva"Perhaps one of the most important things to talk about about this project is its beginnings. The client came to them with just a name and an idea, the bad grape and a wine shop, the agency decided to change the name to a friendlier one like "Lick the grape" and endowed the store with a modern aesthetic, always developing around Aesop's fable "The fox and the grapes".

Bart aalbers

Bart aalbers is a designer, Rotterdam illustrator, The Netherlands who started designing for the local punk rock scene, t-shirts, flyers and album covers, it was always his passion to illustrate but he decided to study web development, which he would later leave to go back to what he really liked, drawing. In 2011 he decided to join the creative agency Shop aroundSince then he has worked for all types of clients such as McDonald's, Booking.com o Mangrove Mobile.

In his talk he commented on what his job was like and how to adapt the color ranges from old children's books to his designs and the strong reference he took from them, giving his designs a nostalgic style in a modern context.

 Relax the coconut

Relax the coconut He was in charge of starring in the talk, the most rogue and funniest of the whole festival, as soon as they entered the room they asked the public to shout and some of us were given some beers. Its grand entrance already told us a little about what this studio located in Madrid, Spain, where they have worked for clients such as: Madrid City Council, La Casa Encendida, Men's Health or Folch studio. But always in a relaxed work environment that is reflected in the impeccable and carefree quality of his designs.

In the talk they talked to us more than about their work on how to become a weight designer and they gave us as an example, what they called the cable car metaphor, in which either you decide to wait for the queue of millions of people to climb the mountain or you take the difficult path and decide to climb the mountain on your own, learning different skills along the way how to make fire, hunt, collect berries (avoiding poisonous ones) or how to survive the cold, which make you find yourself more prepared when you reach the top than those who have decided to wait for the cable car line.

Hattie newman

Hattie newman She is one of those few designers who still works more manually, in her case she is known for her I work with paper, and not how you think, but creating true worlds in three dimensions, which come to life thanks to the help of photographers.

This great English designer Born in Devon, she studied illustration in Bristol. Later he moved to London and thanks to his talent he has managed to work with large companies such as: Kiehl's, IBM, Louis Vuitton, GAP, SONY, GQ, The Washington Post and Lladró among many others.

In her lecture she explained to us, among other things, how the programs she watched as a child had affected, The Muppets (in Spanish Los Muppets) and Willy Wonka, to the way he saw the world, even in his works we can find that reference.

She also explained how she started her own style, since she was little drew maps of cities which he then built with Legos. When he was older, he decided to start building cities and objects, but in this case in a cheaper and more accessible material, paper.

Violaine & Jérémy

Violaine & JérémyThey are a couple who met in a design studio in France. Shortly after meeting decided to create their own studio in 2009, Violaine focuses more on graphic design and advertising work, while Jérémy deals with the illustration part. His intention in creating this study was to be able to cover projects that had great creative potential, who will not only work for the money from these projects.

Influence

This project covers the entire design of a single magazine, the magazine with a theme of news in communication and marketing, it sought to give its readers a more attractive and modern publication. This was one of their first editorial jobs when they founded the studio, the magazine's color gamut, the cover and interior illustrations and the design of display fonts make this work impeccable, modern and very careful in all its realization.

 AMI Paris

AMI Paris is a French fashion brand, which was looking to make a print for its products. In this project it is interesting to see how they carried out the pattern for spring / summer season , moving away from the cold aesthetics of digital, they decided to carry out the project with colored pencils manually.

AA L'ARCHITECTURE D'AUJOURD'HUI

L'Architecture d'Aujourd'hui is the oldest architecture magazine, founded in 1930 by Le Corbusier and André Bloc. In this commission they dedicated themselves to not only carrying out the editorial design of the magazine but also the entire art direction of the magazine. In this publication, it is worth highlighting the role that the typography to give importance and rhythm to the publication itself. It is worth noting the great work they did with this magazine, giving it an attractive, current and modern style, far removed from the typical hieratic publication that we are used to seeing in monothematic publications.

DNA

DNA is a quarterly publication that deals with current affairs, in this case the project involved both editorial design and artistic direction. The publication in this case lacks illustrations so it is always works with photos, In this project, the use of fonts is much clearer and cleaner, so it works together with the images, which gives the project a simple and clean aesthetics.

Juan Diaz-Faes

Juan Diaz-Faes is one of designers / illustrators most innovative and groundbreaking in Spain, he has worked with large clients such as the restaurant chain VIPs, and perhaps for what he is best known is for his work on illustrated patterns, what few people know are about his knowledge on the subject of creativity, the title of creativity was awarded by the Complutense University of Madrid.

In his talk he did not talk about his work, he preferred to talk about a series of points to develop creativity among which were "do not become a robot", "have fun" or "if you get in you get in". All accompanied by explanatory videos, which made the conference more bearable.

This has been only a selection of some of the speakers, if you want to find more information about the rest of the participants you can see it here.