Currently there are several offers of very complete programs, where graphic designers can display all their creativity. Depending on their most diverse ideas, they have made very competent tools available to them. To increase its level Canva buys Affinity, one of the most used alternatives to Photoshop. This union promises a better editing experience to all its users.
For years Adobe It has been the top benchmark in its category, but now Canva is fighting hard to compete with it. Although Photoshop still has a large number of users, We have no doubt that Canva has been going strong for a long time. To its current characteristics we add all the benefits that it has acquired with Affinity, which leaves us with great expectations.
Canva buys Affinity, one of the most used alternatives to Photoshop
Canva announced in a statement that it has acquired the creative suite Affinity. This is presented as a great alternative to Adobe services. For these reasons this acquisition has caused enthusiasm, although also a certain degree of concern about the future of these instruments.
With this quite strategic move, Canva is now one of the biggest competitors to the Adobe suite. As stated in the official statement, it is stated that Affinity shares the belief that professional software should be “intuitive, accessible, fast and flexible.” The acquisitions include Affinity Designer, a vector design tool, Affinity Photo, which works as an alternative to Photoshop, and Affinity Publisher, which is designed for creating marketing materials.
We will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experience and allows them to do their best work.
The Operating numbers have not been disclosed at this time, and it is unknown what Canva's next steps will be after the acquisition of Affinity. Although No.There is no doubt that the company has become one of the giants of digital design, after the acquisition of other brands such as Pexels, Pixabay, Smartmockups, Kaleido or Flourish.
How much did it cost to close this important agreement?
Although exact figures of the agreement have not been published, Bloomberg estimates its value at “several hundred million pounds.” The transaction is in line with Australia-based Canva's ambition to expand its reach among design professionals.
In early 2024, The platform already had a base of around 170 million monthly users Worldwide. Although many of these users may not use equivalent Adobe software, Canva has not yet penetrated the segment of applications aimed specifically at designers, illustrators and photography and video editors.
How have the representatives of each team expressed themselves?
Ash Hewson, CEO of Affinity, said in a letter to the community that the merger marks an "important new chapter" in its history. He further added the following:
At Canva, we've found a kindred spirit that will help us take Affinity to the next level. The additional resources they will bring will allow us to achieve more and faster.
Ash Hewson, CEO of Affinity.
This announcement not only highlights the promise of a fruitful collaboration, but also the continuation of a shared mission, and this is the democratization of design.
By partnering with Affinity, we are excited to offer tools that meet the needs of designers at every stage of their creative journey.
Canva executives.
This announcement not only predicts a promising future for users of both platforms, but also underlines Canva's intention to position itself firmly in the professional graphic design market.
How can this affect users?
We have as one of the great features of Affinity, that There was no need to pay a monthly subscription to use the toolset. All you had to do was make a one-time payment to enjoy unlimited features and upgrade support. Something that is currently in very short supply as we are already entrenched in a subscription culture.
But users see this eventually changing to fit Canva's subscription model. It is currently unknown exactly what will happen to the Canva suite of applications. and what path it will take. However, it is clear that the company is gaining a lot of strength to compete with the great "giant" of the industry, Adobe, which has a large market share. If they do it as well as before and with the design standards they will be able to get a little closer to Adobe.
How did Canva acquire Affinity?
There is no doubt that the profits have greatly benefited the company. This way they allowed him to purchase the entire Affinity suite of programs. The same made a name for itself a few years ago with the introduction of Designer, Photo and Publisher. Three programs that are directly linked to the popular and recognized programs Adobe Photoshop, Illustrator and InDesign.
Best of all, Affinity programs They offer many of the best experiences that Photoshop or Illustrator offer, and the interaction with them is also very similar to Adobe programs. This capability helped Canva acquire Affinity.
Canva said that will continue to invest in the development of the Affinity suite, to ensure it meets the needs of every design professional and will continue to capture market share from Adobe with its popular programs.
Affinity Designer and its large number of features
Some of the most notable features of Affinity Designer are:
It has 64-bit multicore optimization and hardware acceleration.
It's fast, regardless of the amount of work.
Lets create your own barsof tools and keyboard shortcuts.
Affinity Designer enables you choose between vector and raster modes.
It has a scale of more than 1.000.000%, it is fast and fluid.
It has a real-time preview of conversions.
Provides the ability to undo and redo more than 8000 steps.
It is possible to save a history of your actions.
You can find it in Spanish English Portuguese and other languages.
It guarantees you to customize the interface between light and dark.
This new union between Canva and Affinity promises great benefits to graphic designers. The series of functions that characterize both programs is one of the reasons to think this. We hope that in this article you have been informed about this news, since Canva buys Affinity, one of the most used alternatives to Photoshop. If you think it is necessary to add something else, let us know in the comments.