The social media They are an essential tool to communicate, connect and share with your audience. But to stand out among the large amount of content that is published every day, it is not enough to have a good message, you also have to have a good design. Design is the element that captures attention, generate interest and convey the value of your content.
Therefore, it is important to be up to date with design trends for social networks, and know how to apply them to create visual content that captivates your audience. In this article, we are going to show you the design trends for social networks 2024, and how you can use them to create impressive, original and professional designs.
Augmented reality and interactive filters
Augmented reality is a technology that superimposes digital elements on top of reality, creating an immersive and fun experience. Social networks have incorporated this technology through interactive filters, which allow you to modify the appearance of people, objects or the environment, adding effects, animations, stickers or texts. Interactive filters are a design trend for social networks 2024, as they offer a way to personalize and enrich content, and generate engagement and virality. Some of the social networks that use interactive filters the most are Instagram, Snapchat, TikTok and Facebook.
To use the interactive filters, you just have to choose one of the ones offered by each social network, or create your own with tools like Spark AR Studio or Lens Studio. Then, you can apply the filter to your photo, video or live stream, and share it with your audience. Interactive filters allow you to create more creative, fun and original content, and they also allow you to interact with your audience, inviting them to use your filters, participate in challenges or give their opinion.
Short and vertical video
Video is the format king of social networks, and more and more users consume and create video content. But it is not just any type of video, but a short and vertical video, which adapts to the format of mobile device screens, and which captures the attention of users in a few seconds. The short and vertical video is a design trend for social networks 2024, as it offers a way to communicate quickly, directly and dynamically, and to generate emotions and reactions in the audience. Some of the social networks that use short and vertical video the most are TikTok, Instagram Reels, YouTube Shorts and Snapchat Spotlight.
To use short and vertical video, simply record or edit your video with your device's camera, or with tools like InShot or VivaVideo. Then, you can add effects, filters, stickers, texts, music or sounds, and share it with your audience. Short, vertical video allows you to create more engaging, entertaining, and educational content, and it also allows you to take advantage of trends, challenges, and hashtags that go viral on social media.
Minimalist design and typography
Minimalist design is a design style that is based on simplicity, clarity and functionality, eliminating unnecessary or distracting elements, and highlighting the essential or important elements. Minimalist design is a 2024 social media design trend, as it offers a way to communicate in an elegant, professional and sophisticated way, and to improve user experience and understanding. One of the keys to minimalist design is typography, which is the element that transmits the message and tone of your content. Typography should be legible, coherent and harmonious, and should combine well with colors, shapes and images.
To use minimalist design and typography, simply choose a neutral or pastel color palette, sans serif or serif typography, and a clean, uncluttered layout that respects white space and visual hierarchies. Then, you can create your content with tools like Canva or Adobe Spark. Minimalist design and typography allow you to create more elegant, professional and sophisticated content, and also allow you to convey your identity and personality in a subtle and refined way.
3D design and animation
3D design It is a design style that is based on the creation of objects or three-dimensional scenes, which have volume, depth and perspective, and which create a feeling of realism and immersion. 3D design is a design trend for social networks 2024, as it offers a way to communicate in an impactful, innovative and avant-garde way, and to surprise and fascinate users. One of the ways to enhance 3D design is animation, which is the element that gives movement, life and dynamism to three-dimensional objects or scenes, and that creates a more interactive and fun experience.
To use 3D design and animation, simply create or choose a three-dimensional object or scene, and give it movement, speed, direction, and transition, with tools like Blender o Cinema 4D. Then, you can export your design in GIF, MP4 or WEBP format, and share it with your audience. 3D design and animation allow you to create more impactful, innovative and avant-garde content, and also allow you to show your product or service in a more realistic and attractive way.
Inclusive and diverse design
Inclusive and diverse design is a design style which is based on the representation and respect of human diversity, in terms of gender, race, age, culture, religion, disability, sexual orientation or gender identity. Inclusive and diverse design is a design trend for social networks 2024, as it offers a way to communicate ethically, responsible and supportive, and to generate trust and empathy in users. One of the ways to apply inclusive and diverse design is the use of images, illustrations or icons that reflect human diversity, and that avoid stereotypes, prejudices or discrimination.
To use inclusive and diverse design, simply choose or create images, illustrations or icons that represent human diversity, and that are consistent with your message and your audience, with tools like Unsplash, Freepik o Flaticon. Then, you can add text, colors or shapes that complement your design, and share it with your audience. Inclusive and diverse design allows you to create more ethical, responsible and supportive content, and also allows you to connect with your audience, showing your commitment and respect for human diversity. Without a doubt this will be one of the design trends for social networks in 2024.
Improve your social networks
Social networks are an essential tool to communicate, connect and share with your audience. But to stand out among the large amount of content that is published every day, it is not enough to have a good message, you also have to have a good design. Design is the element that captures attention, generates interest and transmits the value of your content.
Therefore, it is important stay up to date with design trends for social networks, and know how to apply them to create visual content that captivates your audience. In this article, we have shown you the design trends for social networks 2024, and how you can use them to create impactful, original and professional designs.