Few people in the world will not know Instagram, one of the most popular social networks of the moment. We are used to using this platform as a way to show the world our day to day, as well as photographs and videos. But the reality is that we can get more out of it than we can ever imagine.
Is currently one of the most famous social networks and with a greater number of registered, it is purely visual and allows an exhaustive influence analysis to be carried out Why not take advantage of this social network as a communication tool?
How to use Instagram?
Anyone can have an account on Instagram and show their work, but there are multiple ways to do it. We advise you some points to keep in mind. If you put them into practice, you will surely convert your Instagram profile in an authentic professional portfolio, gain visibility and get new customers.
Analyze your situation
Before you start uploading content as desperate, ask yourself a series of questions:
- What do I want to show on my Instagram profile?
- What are the objectives of this project?
- What do I want to convey with my posts?
- Do I have interesting material to teach?
- How often will I be able to upload content?
Many of these questions will be easy to answer, and others you may have to take a tour of your professional projects and put them in order. Also think that this platform should serve as complement to your resume, so your content has to talk about you and your work.
Instagram profile @mvantri of artist Marco Vannini
Plan your content
You already know how you are going to approach your profile, what feeling you want to convey to the user and what goals you have set for yourself.
At this point, it is important that you plan which the content is going to be and how you are going to show it.
Take a tour of your professional projects, select those that you believe the most interesting or those who feel the most satisfaction and, on the other hand, those who are not so flashy but who are also professionals and show your work style.
Being clear about what you are going to show is important and will make the following points much easier.
Take quality photos
Creating good photos is crucial. Make sure that all the photographs are related to each other, that is, that they are faithful to your style. On the other hand, do not forget that the photos you take have to have good light and be well focused, so before shooting, observe. Photographs taken without anticipation do not show quality.
Don't overuse mockups
The use of mockups is an ideal tool to show your work, but do not overdo it by making use of them, it will increase the quality of your work if the photographs are taken by you.
Create a homogeneous feed
When taking the pictures, think about how they will all look together in the grid of your profile. It is more attractive to the eye and gives a better impression a well worked grid, with publications designed to work both individually and in groups. That is why the first two points are very important, if you are clear about what you want to transmit and have correctly planned the publications that you are going to upload, this point will be very simple!
Design Instagram Profile @tokillafashionvictim
Post content regularly
You not only have to upload quality content, but also users have to perceive that you are active. Make a planning and decide how many publications you are going to make per month and try to respect it. Having a sloppy profile is not attractive.
Make use of the haghtags
Haghtags are a good tool to make yourself known, so it is a mistake not to use them. Analyze which are the most popular haghtags within your field and use them, although beware! overusing them is not good either; be cautious and only add the ones that suit your content.
Become an active user
In addition to uploading content regularly, follow other users who have the same concernsMake comments, reply to those who contact you and always stay tuned.
Whatever goals you've set for yourself, they won't be easy to achieve, so don't get frustrated if you don't have the results you wanted soon. Use this tool as a support when showing your work, use it as a complement to other platforms and enjoy getting the most out of your creativity.