Spain has illustrious people who have become part of its history, one of them is Alberto Corazón. If you are not familiar with their names, perhaps the logos of companies and associations such as ONCE, Ferrovial, Casa América, Tesoro Público or UNHCR are, which are some of Alberto Corazón's logos and creations.
All his life this creator was in charge of countless projects. Their relevance is so great that even Many of them are part of the life of every Spaniard. Thanks to this we remember him even though he is no longer among us. His vision and creativity made his constant work possible.
Studies and professional career of Alberto Corazón
Alberto Corazon He was a prominent graphic, industrial designer, painter, sculptor and editor. In 1960 he studied sociology and economics. He also took drawing and painting courses. After graduating, he founded the Ciencia Nueva publishing house with his friends. He began working as a graphic designer in 1965 and He held his first exhibitions in Turin and Milan.
In 1972 he founded the Alberto Corazón publishing house. Four years later, in 1976, he exhibited with Tapies and Equipo Crónica at the Venice Biennale and in 1978 at the Paris Biennale. 1979 at the Alexander Iolas Gallery in New York. He also had an important role in the Spanish Art for the Exterior project, in 2003.. During his lifetime he collaborated with various important brands, being a distinguished figure in Spain.
Journalist Jorge Méndez was founder and presidentof the Spanish Association of Professional Designers. He also served as a member of the European Parliament's Advisory Committee for the Regulation of Graphic Communications. He was scientific curator of the exhibition Signs of the century: 100 years of graphic design in Spain, inaugurated in March 2000 at the Reina Sofía Museum.
Most important recognitions
He received several awards such as Art Directors Club of New York, British Design and the International Design Council. In 1989 he also received the National Design Award in recognition of the strength, talent and commitment of a great figure of Spanish design. He was granted a gold medal from the American Institute of Graphic Arts. He was elected member of the Royal Academy of Fine Arts of San Fernando in 2006 and received the Art Discovery Award for his artistic career in 2011.
Most notable logos created by Alberto Corazón
ELEVEN
The National Organization of the Blind of Spain is a non-profit public corporation under public law. Its main objective is to improve the quality of life of blind, visually impaired and disabled people throughout Spain. The first version of the logo appeared in 1982. Heart is inspired by a story drawn from his own conversations with couponers.
Public treasure
It is an organization dependent on the Ministry of Economy and Business. It is the institution that allows the financing of investment projects in Spain, which makes it one of the most important organizations in the country. The logo, designed by Alberto Corazón, features two colors and linear text.
UNHCR
It is the UN refugee agency, protecting people forced to flee their homes due to conflict and persecution. The blue and white design features two hands covering the sketch of a person. This is a sign of its purpose: to protect citizens from harm. This is one of Alberto Corazón's logos and creations.
Circle of Fine Arts of Madrid
It is a private, non-profit cultural institution. Since its foundation it has carried out important work on an international scale in the field of cultural creation and dissemination. CBA, one of the most important private cultural centers in Europe, is distinguished by its open attitude towards the most prominent and innovative artistic movements. Its logo emerged in 2012 by Alberto Corazón.
UNED
It is a Spanish national public university founded in 1972, and is one of the two universities dependent on the Spanish state. The UNED logo is a synthetic image created by Alberto Corazón in 2006. Although in 2012 it celebrated its 40th anniversary and in honor of this a public competition was held to design a new logo. Alberto Corazón was part of the jury, always respecting the original design.
Ferrovial
It is one of the largest sustainable infrastructure groups, operating through its highways, airports and construction divisions. In 2009, the company was reunited under a new logo and brand image. The yellow and white colors enhance your personality. The logo, created by Corazón, represents workers around the world.
MAPFRE
The Spanish Rural Property Owners Mutual Association is one of the most important insurance companies in Europe and the world. The logo design has evolved along with the development of the company. In 2003, the Spanish designer created the current logo. It consists of a red logo where there is a three-leaf clover outlined in red. It is reminiscent of the beginnings of a brand focused on agriculture.
Renfe commuter trains
It is the commercial division of the Spanish railway company founded in 1941. In his studio Corazón he led the realization of this interesting project in the 80s. He was also in charge of preparing all the elements of the new station, as well as painting the trains and even the network map. Specific, He decided that the trains would be white with red roofs, contrary to the standards of the time, which used to be green or dark blue.
America House
It is nothing more than a public consortium, it was created with the idea that Spain's relations with the continent of America were closer. Its logo has no other author than the prodigal Alberto Corazón.
Hispasat
Telecommunications satellite operator that distributes audiovisual content in Spanish and Portuguese in Europe and Latin America. Its logo is the word hispasat in blue and gray, with a white background. Corazón was the author of this, standing out for being present in the design of logos in such varied sectors.
We hope that in this article You have learned more about Alberto Corazón's logos and creations. This Spanish figure was a great contributor to many of the logos that are still part of the daily life of Spain. If you think it is necessary to mention something else, let us know in the comments.
