Pinterest has come under fire for its invasion of a space that belongs to Google in search results. But it is due to that focus placed on the image. These days ago announced that it has reached 250 million users monthly assets.
Thus approaches other social networks, although rather to Twitter, since it seems that Instagram or Facebook will be a long time to not even come close. A social network dedicated to boards and images to form a platform of its own for all types of users.
Facebook has 2.167 million active users per month, 1500 billion on WhatsApp and 800 million on Instagram. We can understand why it will still cost you something to get close to those huge numbers.
But we have more data regarding the use of Pinterest. It has 250 million monthly active users who have "Pinned" more than 175 billion images. If we compare that figure with last year, it has increased by 75%.
It is Pinterest itself that boast that 98% of users they carry out some of the ideas they find in those images that they "pin." A revealing data compared to 71% on average in other social networks.
As a social network has been in the market for 10 years, four years after Facebook and growing at a staggering rate overall. This steady pace is due to active users looking for inspiration and finding interesting products.
Finding interesting products means a space for ecommerce looking to carve out a site and increase their visibility. And it is that Pinterest allows you to pin your products, tag them with price, availability and even where they can be purchased.
An social network that will grow and increase in options and features for the more than 250 million users that are active each month, What are you waiting to be one?