The well-known brand Penguin Random House has been revitalized with a new logo more creative that follows the trends given in 2017 in relation to design. That 'uppercasification' is being seen in different logos of brands like Fanta, Calvin Klein or even the new visual identity of the artist and singer Elton John.
Ebury takes the same path as those big brands with the term coined to identify the habit of those companies by mark your logos with all text 'uppercase'. The differences between the old Ebury logo and the current one are more than evident to be much more modern and keep up with the days they play.
They take the audacity to replace the lower case, a logo in italic red, with a new design that takes on the color scheme characterized by being 'fresh and vibrant' In view of the user who will be a little perplexed by how well the change has been for him.
One of the most curious effects of 'uppercasification' is that the use of two semi-opaque colors allow to create a three-dimensional effect which is capable of fooling the eye at the first sight of the new logo. What it does offer is a greater sense of creativity by creating a sense of imperfection by being superimposed; clear example the new Ebury logo.
If you add that colors have been chosen that achieve a good contrast between them, the effect is greater by heading to a very well conceived and very current logo that really shows where we are in current logo design trends.
It's only a matter of time start appearing this new logo on Penguin's products and marketing, and thus have a better visual idea of ​​what this great change means.